Business-to-Business Communications

Alexander Auerbach
Alex Auerbach

Founded in 1986, Alexander Auerbach & Co., Inc. is a full-service public relations and marketing services consultancy.

Our focus is on providing our clients with strategic advice and turnkey execution of media and public relations, business-to-business marketing, and corporate/financial communications.

Services include marketing and communications strategy; press, public and investor relations;  brochures and website development; executive presentations; and crisis communications.

The core of our practice is serving clients in:

  • Professional services, including law, accounting, consulting, architecture and engineering
  • Financial services, including investment banking, private equity and M&A
  • High technology, including research, manufacturing and distribution

Representative clients include:

  • Professional Services: Deloitte & Touche; Mitchell Silberberg & Knupp; Loeb & Loeb; PriceWaterhouseCoopers; Arthur Andersen
  • Financial Services: Association for Corporate Growth; Pacific Corporate Group; Cendant/Coldwell Banker; Summit Corporate Partners; Dai-Ichi Kangyo Bank of California
  • Technology/Manufacturing:  Overhill Farms; Evente.com; Teradyne; Digital Sound;  Excite; PurchasePro; Card Express; Werner Woods; Pearce Structures; PW Plastics
  • Membership/Not-For-Profit: AARP; Edward Lowe Foundation; Los Angeles Board of Realtors; Legal Aid Foundation of Los Angeles (pro bono)

The company’s principal, Alex Auerbach, began his career as a business journalist with two of the nation’s leading newspapers. He has a strong background in business and technology, a com­prehensive knowledge of the media, and a network of relationships among print and broadcast journalists.

Before establishing Auerbach & Co. in 1986, Alex held senior man­agement positions at two Los Angeles-area magazine publishing companies. Earlier he was a member of the financial news staff of The Los Angeles Times, where his articles were syndicated to newspapers worldwide. Before joining The Times he was a financial writer for The Boston Globe. He also was a correspondent for The Economist and the USIA.

Alex has an MBA from the Anderson School at UCLA, and a BA from Columbia. He has received a number of awards for his professional communications activities.